I was reading the news story from the link above and it got me thinking. The article basically refers back to a case where a teenager had his girlfriends iPhone, it apprantly started hissing and then shattered, flying shards of glass around with one getting into his eye. The Child is said to be taking action against apple for this ‘faulty’ product.
In Apple’s usual manner when there is a story on exploding or overheating iPods, they have refused to comment or take any action on the issue. In my opinion I know that if there was a problem with the product Apple would probably be quick to replace all affected models, they have done his in the past with other products like laptops and iPods. Although from a public relations and reputation management point of view I believe that by Apple refusing to make any statements they are treading a very thin line which could impact on customers trust in the company and it’s products.
Rather than taking the path that Apple’s lawyers dictate each and every time I feel it would benefit the company in the long run to actually come out and say something in situations like these, something to reassure every iPod, iPhone and Mac owner out there that the products they are using on a day to day basis have been tested thoroughly, and that the situations where something is happening, are an anomaly and a small percentage of all items out there on the market. By taking this path rather than the path determined by the lawyers it would put them in a better position to recover if there ever was a situation where a batch of iPhones were faulty.
Apple you need to understand that while you may be sitting pretty now – if you continue down a path where you fail to recognize and rectify issues, these issues will one day snowball into a crisis and one that could impact how you proceed in the marketplace.
But then again, Apple never have been the conventional thinking computer company, have they?
We have arrived at the conclusion of the 5 reasons to buy a mac series. My final reason why Mac’s are a better choice for the Home user is to do with Customer Care. We all know how incredibly frustrating when we have to try and speak with tech support on the phone. Usually goes something like this: ‘(Computer Manufacturer) Oh we don’t have control over that you will have to contact Microsoft, (Microsoft) no no thats not for us to look at – oh and by the way this call is costing you $50, try calling the computer manufacturer’ they run you around in circles and you never get the problem fixed, not to mention their service is always rubbish.
Well Apple have addressed this as well! Now in Australia we don’t have the saturation of Apple Stores that they do in America, but they truly are the best way to buy your mac. You get your own personal shopper to help you choose your preferred machine, if you need an Apple Genius will give you free training to get you up and running on your new computer and they will even help you migrate all of your data from your old machine (windows or mac) to your new computer. The stores always have a host of free workshops that you can attend as well that cover all different areas from basics of using your computer to getting the best out of photos, movies etc. Not to mention that they do have a very good reputation for helping out their customers if something goes wrong i.e hard drive crash, machine faults etc. There have been many stories of customers with computers out of warranty going in with a failed hard drive and having it replaced at no extra charge while they wait in the store. Now that I’m not sure would apply all the time but the point is it does happen.
If you don’t have the luxury of going to a store you can order online or over the phone or go to one of the many resellers – not always as knowledgeable but usually have a pretty good idea. With every computer you get a full year Apple Car (thats like their warranty) if you have any hardware issues and complementary 90 days free tech support. I have used this several times and the tech support is great! They are not condescending in any way and more than happy to help get your issues sorted. If you feel that you need further phone support than you can purchase additional Apple Care, definetely worth it if you are one to often call tech support.
I do feel that they look after their customers well and go beyond what is normally expected in retail – and really isn’t that the kind of service we all expect. Especially when paying a premium price in the first place? My belief is that if a company can provide continued good customer service, they will keep my business far longer than a company who doesn’t give two hoots about me.
So this concludes the series, I hope that these posts have been of some help without me coming across as too much of an Apple ‘Fanboy’ (the name they give to people who are fanatical about macs) but the reason I have posted this is because I believe there are just too many people out there who are too frustrated with the experience they get from their PC’s that they don’t use them to the full ability. I’m passionate about this because we made the change and haven’t looked back since – those photos sitting on your hard drive, you will do things with them on a mac. Have home videos that you never got of the tapes and haven’t looked at them since? I promise you will finally do something awesome with them on a mac!
When it comes to buying any item whether its as simple as a bottle of milk or as high involvement as a car one of the biggest things that our decision is based on comes down to the dollar figure of the product. If we perceive it as too expensive or bad value for money then we won’t buy it, likewise if we perceive it as too cheap then we might think that there are quality sacrifices. Nothing is different about computers.
When it comes time to look at purchasing your new computer you will undoubtedly think about how much you want to spend. Now before you look at the price tags on the Mac compared to the PC cousins in the stores there are a few things that you really should be aware of. It is no secret and Apple don’t pretend to hide the fact that they have a premium product with a premium price tag, in fact Microsoft advertising frequently reminds us of this. Here are a few reasons why I believe it really is worth spending the extra $’s.
1. Software: Yeah fair enough, you can get a PC at a nice price, but what you fail to realize is just how much you will then need to spend on software to do what you want. One of the benefits of Mac’s is that they come bundled with a stack of preloaded software. The iLife suite of programs is the best example of this and it includes iPhoto, iWeb, iDVD, iMovie & Garageband. To get movie editing software even equivalent to iMovie on a windows system you would be spending in the range of $200 up, and that’s one program! This all comes bundled with your computer, you also have the choice to pay about $100 and get a fairly full featured lineup of Word Processing, Spreadsheet & Presentation software. That price tag really beats microsoft’s Office price! By the time you spend what you need to on your PC you would have spent enough to buy a Mac anyway!
2. System Longevity: We all know that the computer and Technology industry progresses at an astounding speed, and no matter what computer you buy it will become outdated quicker than you would like. Traditionally speaking if you purchase a windows system, once Microsoft release a new version of their operating system if you want to get it you would have to upgrade your system for a faster meatier one. Windows 7 will be an exception to this rule as it actually has lower system requirements than Vista, however with the Windows 7 price tag – you’re going to wait until you purchase a computer with it already installed anyway. Mac’s just keep trucking! A great example of this is Melissah’s mums computer is an Apple eMac. These were built between 2002-2006, I would put its age at probably 2004 ish. Now admittedly it is slower than our much newer system (of course) but it has kept up and doesn’t suffer any of the problems that a PC of a similar age would be suffering. Also on this point, Apple prices new operating systems at incredibly reasonable prices, the next one to be released in September will be priced at about A$50, that is if you already have the most recent OS, but standard pricing is about A$130, that sure beats Window’s $700 OS in my books any day!
So I really feel that the benefits of spending a little on your system initially will reward you in the long term with lower operating costs in terms of upgrading your OS when that time comes as well as running the appropriate software you need.
