It has become increasingly apparent to me lately that it would seem that struggling consumer electronics companies feel that the best way to keep their heads above board is to sue the pants of their successful competitors. What sparked this thought of mine?! Well the most recent story going around is that of Kodak, the has been photography company, has decided that mobile phone companies such as Apple & Blackberries Research In Motion (RIM) are utilising technology which Kodak holds the patents for in relation to how photo’s are viewed on their mobile devices.
This is only one of a few stories like this recently. The other most notable one in recent times is that of the battle between Finnish company Nokia and computer company Apple. The contention here was similar in nature to that of Kodak in that Nokia is claiming that Apple is infringing their patents in many of the ways that the iPhone works such as multi-touch technologies. Apple true to form have of course counter sued Nokia claiming that in fact Nokia is exploiting up to 13 patents that Apple holds.
I do understand the importance of companies in such highly competitive markets to protect their competitive advantages however it almost seems as though the ‘underdog’ company, in these cases Nokia & Kodak are suing to help bump up their incomes.
Would it not prove more productive for them to put the energy and money into developing products that have increased appeal to the consumer? I would certainly prefer to see companies pouring their resources into developing some compelling offerings rather than into senseless efforts to gain a quick buck. Not only that, but what what does all of this legal action mean for the end price that the customer needs to pay ? Well when a company is paying out big bucks for lawsuits and lawyers it must get factored into the pricing of their products some how.
Unfortunately it does seem to be part and parcel of operating a business in todays litigious environment so in a way I suppose we will see this more and more as it becomes more important to protect your intellectual property and the things that you have that give you an advantage over your competitors.




