This seems to be a long time coming for Three, I used the Three network for a number of years before I switched to Optus in August last year. Why did I switch, well because Three didn’t have the iPhone of course.

I have found up untill now Optus to have the best plans for the iPhone, Telstra are just plain expensive and you get hardly any included calls for what you pay, not to mention data – you have to pay extra for that. As for Vodafone well their plans are good but theres nothing in the ‘consumer’ price range it all seems to be up in the $70+ price range. This is why I went with Optus their plans seem to offer the best value for money and coverage.

I have always wanted an iphone ever since the original was released in America, and when it came to Oz in the form of the 3G I was ecstatic, we knew Optus and Vodafone were getting straight away and then came Telstra, but no not three. Three even launched a petition website to try and show Apple how much their consumers wanted the iPhone but for some reason they just couldn’t get it. At the end of the day though this caused at least myself and Melissah – two very happy Three customers to leave the network. From a marketing point of view this must have been a nightmare for them, to me I feel like we were the picture of a perfect customer to them even to the point where we were referring friends to the network because their cap plans were the best on the market.

While their plans are still great, and in the past year they have greatly expanded their 3G network to be somewhat comparable in coverage to Optus and Telstra (still charged at higher rates when you are outside 3′s own data area) I’m sorry Three but even though it’s great news that your finally getting the iPhone, its too late to get us back at least in the immediate future anyway.